As you may already know, there is a storm brewing within the world of skilled trades. The numbers show major declines in the recruit of new apprentices. We believe two of the major issues causing this lull in recruitment are a lack of awareness among the younger generation, coupled with the still existing stigma that has plagued blue-collar work from the beginning. You know the one I'm referring to...blue-collar work is for those not smart enough to go to college, blah, blah, blah...well, I'm calling bullshit on that.
At Canadian Roughneck we have decided to tackle both of these issues head on. But we need your help now more than ever. We want the images, graphics, and phrases on our various apparel items to start conversations. Get people talking about what they do within the trades, why they love it, and why the stigmas surrounding the trades are complete BS.
So, use our apparel to get the word out about the good work you do in the trades, show your pride in your work, and explain to the younger generation why blue-collar jobs are not just vital, but can instill a sense of pride, offer the opportunity to be self-employed, and can be damn profitable too.
